Rhys Elliott
Rhys Elliott is a games industry analyst at MIDiA. Over the past decade, Rhys has honed his voice in the gaming business world, making his passion for games, analysis, data, and words his career. As a consultant, Rhys has worked with tech giants to help unpack market trends. He has also done consulting work for the biggest short-form video app (pinpointing the role of community and culture in launching successful games), a major global investment management firm (honing investment strategies around gaming’s biggest acquisition), and has worked on various other projects across big tech, media, and entertainment. He also plays, in his words, "WAY too many games".
Older gamers are a growth opportunity for AA(A) publishers
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
The New York Times leverages gaming to level up and stay current
GTA 6 will solidify gaming's role at the heart of entertainment
PlayStation’s financial results: The good, the bad, and the hopeful
Helldivers 2's woes show publishers should nudge, not push, gamers
Focusing too much on Xbox's hardware decline misses the point
Fallout is another transmedia hit, but the strategy needs to evolve
Collector’s editions are becoming a backdoor for monetising early access
Game budgets have gone out of control – let's shrink the scope
