Rhys Elliott
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Older gamers are a growth opportunity for AA(A) publishers
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
The New York Times leverages gaming to level up and stay current
GTA 6 will solidify gaming's role at the heart of entertainment
PlayStation’s financial results: The good, the bad, and the hopeful
Helldivers 2's woes show publishers should nudge, not push, gamers
Focusing too much on Xbox's hardware decline misses the point
Fallout is another transmedia hit, but the strategy needs to evolve
Collector’s editions are becoming a backdoor for monetising early access
Game budgets have gone out of control – let's shrink the scope
