Rhys Elliott
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
MIDiA’s 2025 predictions It’s social’s stage now
Microsoft ticks all the boxes for an in-game video platform
Move over, console wars – the battle for AAA portable gaming is coming
What would happen if Sony bought Kadokawa?
A fifth of gamers love couch co-op, so where are all the games?
Nintendo’s music app underlines its cross-entertainment future
Activision pushed Xbox to growth in an otherwise flat Q3
Horizon's price changes show why consoles are pushing for no discs
Most gamers prefer single-player games
The single-player opportunity Course correcting from a red to blue ocean
In-game cosmetics remain a huge opportunity for brands
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
Concord has been taken offline: What went wrong?
Marketers, don't miss out on GTA 6
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Gamers aren’t finishing games, and that’s a problem
Game Pass’ updates mark a new era for Xbox
Bigger is not always better Premium gaming’s AA opportunity
