Rhys Elliott
Rhys Elliott is a games industry analyst at MIDiA. Over the past decade, Rhys has honed his voice in the gaming business world, making his passion for games, analysis, data, and words his career. As a consultant, Rhys has worked with tech giants to help unpack market trends. He has also done consulting work for the biggest short-form video app (pinpointing the role of community and culture in launching successful games), a major global investment management firm (honing investment strategies around gaming’s biggest acquisition), and has worked on various other projects across big tech, media, and entertainment. He also plays, in his words, "WAY too many games".
MIDiA’s 2025 predictions It’s social’s stage now
Microsoft ticks all the boxes for an in-game video platform
Move over, console wars – the battle for AAA portable gaming is coming
What would happen if Sony bought Kadokawa?
A fifth of gamers love couch co-op, so where are all the games?
Nintendo’s music app underlines its cross-entertainment future
Activision pushed Xbox to growth in an otherwise flat Q3
Horizon's price changes show why consoles are pushing for no discs
Most gamers prefer single-player games
The single-player opportunity Course correcting from a red to blue ocean
In-game cosmetics remain a huge opportunity for brands
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
Concord has been taken offline: What went wrong?
Marketers, don't miss out on GTA 6
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Gamers aren’t finishing games, and that’s a problem
Game Pass’ updates mark a new era for Xbox
Bigger is not always better Premium gaming’s AA opportunity
