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MIDiA’s 2024 predictions report The algorithm is not listening

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods
Cover image for MIDiA’s 2024 predictions report
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The 20,000 foot view: 2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended consequences of years of innovation have resulted in environments where many consumers are getting further away from their wants and needs, not closer. Reactive and revolutionary innovation will compete, resulting in some of the biggest shifts yet seen in the digital consumer realm. This report presents MIDiA’s predictions and themes for 2024 and beyond.

Companies and brands mentioned in this report: Amazon, Apple, Apple Music, Apple App Store, Audible, Bad Bunny, Beatoven, Beyoncé, Chat GPT, Ciara, Discord, Disney, Dragon’s Dogma 2, Drake, EA, Emma Chamberlain, Eleven Labs,, Epic Games, Google, Grand Theft Auto VI, Grimes, Instagram, iTunes Store, Jake Paul, Jared Leto, Kick, L'Oréal, Meta, Metallica, Microsoft, Mikayla Nogueira, Minibeats, M Shadows, NetEase, Netflix, Niall Horan, Nintendo, Patreon, PinkyDoll, Snapchat, Sony, SoundCloud, Spotify, Stranger Things, Take Two Interactive, Tate McRae, Taylor Swift, TikTok, TikTok Music, Tyla, Twitch, Twitter, Valve, WhatsApp, Vision Pro, X, YouTube, YouTube Music

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