Reports: next generation operators

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall SVOD engagement. Netflix and Amazon users over-index on all SVOD consumption metrics tracked and this underlines the importance of engaging with these segments.

The shift to digital consumption has brought SVOD (Subscription Video On Demand) to the fore. And leading the charge both domestically in the US and internationally are Netflix and Amazon Prime Video. Netflix is now in 190 territories and Amazon Prime Video is now available in 242 separate territories.