Reports: digital immigrants

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Report by Mark Mulligan

4 Jul 2014

Consumer Behaviour

Streaming

Streaming Music

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

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