Entertainment Consultants
Growth strategy
We help clients build forward-thinking growth strategies – from expanding audiences to entering new markets and evolving product offerings, we help identify, shape, and evaluate opportunities that drive meaningful business growth.
Our capabilities
Market and competitor analysis
We assess market dynamics and conduct rigorous competitive analysis to identify strategic opportunities and threats.
Market sizing and forecasting
We build robust, data-driven models to quantify opportunities and project future growth, guiding investment, and strategic decision-making.
Proprietary data
We source and analyse industry-leading proprietary market, consumer, and creator data to ensure decisions are guided by best-in-class insights.
Customer segmentation
We define and prioritise distinct audience groups using insights from surveys, interviews, and market data to unlock growth and inform strategic decision-making.
Customer insights
We uncover the motivations, needs, and challenges of your target customers to drive smarter, audience-led decisions.
Success story
The brief
A leading pro-audio company commissioned MIDiA to conduct a segmentation study of music creators to better understand their needs and identify high-priority customer segments for product development and marketing.
The approach
MIDiA carried out a global survey of over 3,000 music creators, followed by creator interviews and market analysis. We segmented creators based on their primary creative behavior, resulting in clear and distinct behavioural segments which were mapped to the product portfolio to identify growth opportunities. We developed a growth strategy framework to prioritise the most promising segment for growth based on the opportunity size and demand for flagship products.
The impact
The study delivered a set of clear customer segments that were presented and implemented across business plans, including marketing, product, and leadership teams, aligning the company’s growth strategy with the highest priority segment.
Ula Kalkyte
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.