Entertainment Consultants
Consumer Insights
We help clients get to the heart of what entertainment consumers are thinking and how they are behaving by designing bespoke consumer research and drawing insights from MIDiA’s industry-leading quarterly global consumer surveys.
Our capabilities
Proprietary data
We source and analyse industry-leading proprietary market, consumer, and creator data to ensure decisions are guided by best-in-class insights.
Bespoke consumer surveys
We combine deep industry expertise with best-in-class survey methods to deliver insightful, actionable quantitative data. With global fielding experience, we generate rich, data-led insights at global scale.
Qualitative consumer interviews
We interview target consumers and uncover hard-to-reach insights that shape strategic direction.
Brand trackers
We develop and maintain custom tracking frameworks to measure brand health, audience perception, and product impact.
Consumer segmentation
We define and prioritise distinct audience groups using insights from surveys, interviews, and market data to inform strategic decision-making and unlock growth.
Success story
The brief
A leading gaming company engaged MIDiA to deliver bespoke market insights and analyse consumer trends, aiming to assess the demand for in-game virtual artists within their flagship title.
The approach
MIDiA conducted a bespoke consumer survey across four key markets, engaging 10,000 respondents. Through this, we identified and sized a core target audience most likely to embrace an in-game virtual artist experience. By analysing unique traits, demographics, and preferences, we uncovered distinct behavior profiles – laying the foundation for a strategic consumer insights guide to help the company understand and engage its highest-priority audiences.
The impact
The client integrated the survey findings and consumer behavior insights into their strategic planning, guiding the development of their virtual artist proposition.
Ula Kalkyte
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.