Entertainment Consultants
B2B Insights
We help clients gain deep insight into hard-to-reach B2B audiences through our industry-leading panel, entertainment network, and bespoke customer research.
Our capabilities
Proprietary data
We source and analyse industry-leading proprietary market, consumer, and creator data to ensure decisions are guided by best-in-class insights.
Market sizing and forecasting
We build robust, data-driven models to quantify opportunities and project future growth, guiding investment, and strategic decision-making.
Quantitative B2B customer surveys
We design and field bespoke surveys to generate rich, data-led insights.
Qualitative B2B interviews
We leverage our industry-leading executive and creator panel to conduct qualitative interviews with target customers and uncover critical insights that shape strategic direction.
Success story
The brief
A music rights company engaged MIDiA to evaluate investment opportunities in the independent label tools sector. MIDiA sized and segmented the global label market and tools sector across six value chain segments including key label services markets such as distribution, rights management, royalty accounting, analytics, marketing, and payments.
The approach
Analysing over 200 companies, MIDiA benchmarked service offerings and competitive positioning, producing case studies on market leaders. Qualitative interviews with 16 senior independent label executives uncovered key operational challenges and market trends.
The impact
MIDiA’s insights clarified the acquisition target’s strengths and weaknesses, providing actionable recommendations to guide the client’s strategy. These findings empowered the client to make a confident, informed investment decision aligned with their growth goals.
Ula Kalkyte
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.