Entertainment Consultants
We help clients navigate buy-side and sell-side transactions with confidence by delivering in-depth market analysis, strategic fit assessments, and market sizing – powered by reliable, unbiased data and deep entertainment industry expertise.
We assess market dynamics and conduct rigorous competitive analysis to identify strategic opportunities and threats.
We evaluate the strategic fit of business opportunities against business objectives and provide impartial advice during the decision-making process.
We source and analyse industry-leading proprietary market, consumer, and creator data to ensure decisions are guided by best-in-class insights.
We build robust, data-driven models to quantify opportunities and project future growth, guiding investment, and strategic decision-making.
We conduct futures research in complex environments, enabling clients to anticipate, manage, and unlock value from disruptive market forces.
MIDiA were tasked with completing an all-encompassing industry study for a music platform seeking investment.
We developed a creator and fan market sizing forecast model, creating a TAM, SAM, SOM model for each market. In conjunction, we evaluated the platform’s position in the marketplace through competitor analysis, a bespoke creator survey and qualitative interviews with creators, fans, and music industry professionals. The combination of approaches delivered a thorough understanding of the platform’s current and future position in the market which underpinned the conclusion of our strategic fit analysis.
MIDiA delivered comprehensive analysis with market and creator insights, outlining the platform’s key competitive advantages and highlighting opportunities and recommendations to shape the platform's future growth strategy that were featured in the platform’s investor pack.
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.
Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of the most popularartists on the planet.
Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social platforms.
In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according to the USC Annenberg Inclusion Initiative, the share of women artists on Billboard’s US Hot ...
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