Entertainment Consultants
Thought Leadership
We help clients become thought leaders by publishing co-branded market facing whitepapers with research-based thinking to support clients’ marketing and communications strategies.
Our capabilities
Market outlook and trends
We analyse markets and conduct futures research in complex environments, enabling clients to anticipate, manage, and unlock value from disruptive market forces.
Proprietary data
We utilise industry-leading proprietary market, consumer and creator data uncover hidden stories, turning trusted intelligence into bold, narrative-driven strategy.
Client data analysis
We collaborate with clients to transform their first-party data into powerful insights and actionable trends that spark thought leadership and shape industry conversations.
Custom research solutions
We craft tailored qualitative and quantitative research designed to uncover distinctive insights to fuel meaningful industry and customer conversations.
MIDiA Expertise
We draw on over a decade of MIDiA's industry-leading concepts, thought leadership and sector expertise to shape clear, compelling narratives that influence the direction of the industry.
Marketing and PR support
We amplify the marketing of whitepapers through MIDiA owned channels, webinars, and our extensive journalist network.
Success story
The brief
Splice approached MIDiA to develop a strategic thought leadership whitepaper that would enable the music industry to anticipate the hits of tomorrow and solidify Splice as a specialist in music creation. Splice wanted us to do this by using their platform data to explore emerging music trends and highlight genre fusions and global influences that would define 2025.
The approach
Through a combination of data modeling, forecasting, and analysis of Splice’s platform data, we co-developed a robust piece of data-driven thought leadership which highlighted emerging music trends across key cities around the world for 2025.
The impact
The whitepaper revealed shifts in pop, hip hop, and dance music, offering a forward-looking view of the industry’s direction. It was met with strong coverage across 15+ unique media outlets, going on to receive 2,000+ total engagements by journalists and more than 5,000 views / downloads.
Ula Kalkyte
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.