Entertainment Consultants
Pricing Insights
We help clients drive maximum value from their pricing by conducting bespoke pricing research and building pricing strategies that are informed by our deep entertainment industry expertise.
Our capabilities
Pricing research design
With global fielding capabilities, we design bespoke pricing studies to identify optimal price points, business models, and discount strategies tailored to your business objectives.
Modeling and forecasting
We build robust, data-driven models to quantify opportunity and project future growth, guiding investment and strategic decision-making.
Success story
The brief
MIDiA were commissioned to conduct a pricing and packaging survey to evaluate sports fans’ willingness to pay for access to VOD.
The approach
We conducted a tailored survey using the Gabor-Granger pricing methodology to assess consumer willingness to pay across a range of proposed price points. Our analysis modeled adoption rates and projected revenue for each scenario, identifying the optimal price to maximize revenue. In addition to pricing, we evaluated segment-level preferences for different subscription models and discount strategies, delivering a data-driven pricing strategy aligned with the client’s medium-term goal of increasing subscriber adoption.
The impact
We delivered a comprehensive report featuring our analysis and data-led pricing strategy recommendations, directly informing and shaping strategic decisions at the leadership level.
Ula Kalkyte
Head of consulting
Ula is an experienced strategist with in-depth knowledge of the music, media and tech industries.
Before joining MIDiA, she spent eight years in strategy and business analysis at Spotify where she focused on building new business lines and products for creators.
Her passion for the creator economy and commercialising innovation drives her dedication to the changing world of music and technology.