Music Market Country Profile: Mexico How Streaming Is Unlocking Latent Opportunity
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The 20,000 Foot View The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market. Indeed, the Mexican Phonogram and Videogram Producers’ Association Amprofon reports on strong performances from music services in Mexico. This, coupled with a subscription revenue growth in 2014, points to a positive outlook for the Mexican digital market.
Key Findings
- Mexican recorded revenues fell by in 2014 a total of million billion
- Streaming revenues download income in Mexico in
- Most Mexican subscribers are Digital Natives Mexicans are online and have smartphones, indicating significant potential for digital music services
- Radio is crucially important - of Mexicans to the radio
- Physical formats still matter with of Mexican buying CDs
- But free has already become pervasive, with penetration at and free audio at
Companies mentioned in this report: Amprofon, YouTube, Spotify, Rdio, Deezer, Google Play, Xbox Music, Claro Musica, Guvera