Music Market Country Profile: Mexico How Streaming Is Unlocking Latent Opportunity

The 20,000 Foot View

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline.  With a population of XXX million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market.  Indeed, the Mexican Phonogram and Videogram Producers’ Association Amprofon reports on strong performances from music services in Mexico.  This, coupled with a XXX subscription revenue growth in 2014, points to a positive outlook for the Mexican digital market.

Key Findings

• Mexican recorded music revenues fell by XXX in 2014 to a total of XXX million XXX billion Pesos)
• Streaming revenues overtook download income in Mexico in 2014
• Most Mexican music subscribers are Digital XXX Mexicans are online and XXX have smartphones, indicating significant potential for digital music services
  
• Radio is still crucially important - XXX of Mexicans listen to the radio
  
• Physical formats also still matter with XXX of Mexican consumers buying CDs
  
• But free streaming has already become pervasive, with YouTube penetration at XXX and free audio streaming at XXX mentioned in this report:  Amprofon, YouTube, Spotify, Rdio, Deezer, Google Play, Xbox Music, Claro Musica, Guvera