Case Studies: Good Good Golf

Good Good Golf
Leveraging the commercial power of the creator group

The creators behind the YouTube channel Good Good demonstrate how a creator group can become a commercial force in social video. The channel is spearheaded by amateur golf players Tom Broders, Micah Morris, Grant Horvat, Stephen Castaneda, Garrett Clarke, and Matt Scharff, and provides a light-hearted take on the sport through videos documenting of...

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