Tag: mobile app strategy

Why Reddit Has To Get Mobile Right

Posted on 15th December, 2015 by Karol Severin in App Monetization, Freemium, Mobile App Strategy, Mobile Apps, Mobile Content, Mobile Web, Reddit and Subsription Service

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part…

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MIDiA Chart Of The Week: The Mobile App Funnel

Posted on 14th December, 2015 by Mark Mulligan in Acquiring Mobile Users, Apps, Freemium, King, KING.Com, Mobile App Funnel, Mobile App Strategy, Mobile Apps, Mobile Games and Mobile Users

App companies lose users and revenue right across the user acquisition and retention process.  Thus as the global app market grows the amount of lost revenue accelerates also.   MIDiA’s app…

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