Tag: market shares

Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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