Rutger Rosenborg

As a partner Audio Analyst at MIDiA, Rutger’s mission is to situate audio insights within a broader entertainment context. With a Bachelor’s in English Literature from Stanford University, a Master’s in Music Business and Technology from New York University, and studies at Oxford and Columbia universities, Rutger has a broad range of knowledge across many disciplines, from poetry to podcasting. Previously, Rutger managed marketing, analytics, and consulting at Chartmetric where he also hosted and produced one of the music industry's most popular podcasts.

Cover image for MIDiA’s 2025 predictions

MIDiA’s 2025 predictions
It’s social’s stage now

Mark Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano, Ben Woods, Rutger Rosenborg, Rhys Elliott and Olivia Jones
Apple Spotify YouTube
The creator economy reshaped entertainment in the first half of the 2020s and social wasthe big winner, now positioned at the centre of the entertainment economy. In 2025 wewill see the second-order effects begin to play out, set against the backdrop of attentionsaturation, content commodification, and increased focus on profit.
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Cover image for Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Rutger Rosenborg
Audience Insight
In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into podcast hosting, analytics, and advertising. With its largely self-serve technology geared toward podcast creators, Megaphone could become more tha...
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