Rutger Rosenborg
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Visionary audio Unlocking the power of video in podcasting
Is Spotify’s new monetisation model unlocking the power of video in podcasting?
What Acast's Q3 earnings signal about the global podcasting market
Political podcast advertising: Will the ‘podcast election’ open the door for political ads in podcasts?
AI and ad exchanges are helping podcast advertising grow — but who benefits most?
Music in podcasts: Engaging superfans with a new album campaign strategy
Subscriptions are not the future of podcast monetisation
Socioeconomics of podcast listening Engaging a higher value audience
Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone
Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting
As audio goes long-form, podcasts and audiobooks converge
From casual listeners to podcast purists Mapping podcast platform preferences
Spotify is fighting the podcast platform wars on multiple fronts
As Big Tech courts everyone, niche platforms must understand podcast purists
Advertising remains podcasting’s best monetisation opportunity
Apple’s podcast accessibility play — too little, too late?
As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
