Rutger Rosenborg
As a partner Audio Analyst at MIDiA, Rutger’s mission is to situate audio insights within a broader entertainment context. With a Bachelor’s in English Literature from Stanford University, a Master’s in Music Business and Technology from New York University, and studies at Oxford and Columbia universities, Rutger has a broad range of knowledge across many disciplines, from poetry to podcasting. Previously, Rutger managed marketing, analytics, and consulting at Chartmetric where he also hosted and produced one of the music industry's most popular podcasts.
What Audible’s new royalty model means for its audiobook battle with Spotify
Consumers prefer to be alone with audio, but social opportunities abound
Audio psychographics Understanding why people listen
Audible competes with Spotify by considering the reasons consumers listen
Why comments on Spotify podcasts are more about YouTube than community
Audio advertising: What podcasts can learn from radio
From X to Instagram, the line between social video and podcasts is blurring
How DistroKid can leverage its podcast partnership to help artists tell their stories
The verdict is in: Music is podcasting’s biggest missed opportunity
Defining podcast taste The universal appeal of music, news, and comedy
Popular Spotify podcasts are driving listeners to music streaming
Spotify’s engagement game: How Nebula and direct video uploads could change podcasting
Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences
The countdown begins for audiobooks on Spotify
Audio is not enough: Why audio platforms and creators are betting on video
Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple
Spotify’s publisher dilemma: Audiobook bundling makes music publishers mad — is all-in-one audio sustainable?
Inverse incentives: the implications of Spotify’s Substack integration for podcasts