Music subscriber market shares Q4 2025 YouTube Music picks up the pace

Olivia Jones, Perry Gresham, Tatiana Cirisano, Mark Mulligan and Mark Qi

June 2026

This report presents MIDiA’s music subscriber market shares and data from various MIDiA consumer surveys.

All music subscriber data in this report refers to the fourth quarter of each respective year. Numbers are always in millions, unless otherwise stated. Consumer survey data refers to Q4 2025, unless otherwise stated. Subscriber penetration is on a total population basis.

Methodological notes are included at the end of this report. Further methodology details are included in the full methodology statement in the Excel file associated with this report.

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