20/20 Vision MIDiA Research Predictions 2020
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The 20,000 Foot View
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade.
Key Insights The six meta trends that will shape the 2020s are:
- The decade vertical integration
- Social video eat the world
- User-modified content
- Engagement clusters
- The abundance
- Tech major bundles
Other predictions for digital content in 2020 and beyond:
- Music: radio innovation; podcast acceleration; a DIY traditional label models fracture; biometric
- Video: streaming winners and losers; the rise streaming bundles; growth in ad-supported
- Sports: Disney brand equity to secure streaming rights; sports rights holders start reach over revenue
- Games: exclusive intensify; recession could hit publisher will change; Amazon gets into streaming
In terms of our 2019 predictions we had an success rate. Key correct predictions include:
- Apple makes a product; music catalogue acquisitions accelerate; one more really big and acquisition (M&A) (Sprint / Mobile); virtual collective experience (Marshmello Fortnite); Netflix will lose market DAZN will dominate US boxing; majors will disrupt gaming (Arcade Stadia); Spotify will launch a news podcast (El Primer Café)
Companies and brands mentioned in this report: Access Industries, ADA, Amazon, Amazon Music, Amazon Music HD, Amazon Prime Music, Apple, Apple Arcade; Apple Music, Apple TV+, Apple Watch, Atlantic, AVL, AWS, BBC, Beats One, Britbox, CD Baby, Columbia, Crackle Plus, Cyfrowy Polsat, DAZN, Deezer, Discovery, Disney, Disney+, Downtown Music Holdings, El Primer Café, EPL, ESPN+, Facebook, Fortnite, France Télévisions, Global, Google, Google Arcade, HBO Max, Hulu, IMDb TV, Instagram, ITV, Liberty Media, Lil Nas X, Lucas Films, Marshmello, Marvel, Mitele, MLB, NBA, Netflix, NFL, NHL, Pandora, Peacock, Perform, Pixar, Portal Pluto TV, Roku, SiriusXM, Sony, Spotify, Sprint, Stormzy, TikTok, T-Mobile, Universal Music, Warner Music, WWE, YouTube, YouTube Music, YouTube, Premium, Your Daily Drive