Tag: social reach

Not So Galactico; What Went Wrong for La Liga?

Posted on 7th August, 2019 by Alistair Taylor in Addressable Audience, Amazon Prime Video, Broadcast Deals, Carriage Partnerships, Consumer Attention, Crown Jewel, Demand, Digital Audiences, Distribution Deals, Distribution Partner, Domestic Sports, Economics, El Classico, Eleven Sports, English Premier League, EPL, Facebook, French Open, Instagram, La Liga, Live Sports, Mediapro, Monetising Fandom, NowTV, Pay Tv, Pay-TV Subscribers, Peak Attention Economy, Premier Sports, Reach Over Revenue, Resources, Rights Acquisition, Rights Budget, Rights Holders, Rights Valuation, Rolland Garros, Saturated Landscape, Secular Decline, Serie A, Sky, Social Media Following, Social Reach, Spanish Rights, Sports Leagues, Sports Rights Bubble, Subscribers, Subscription Penetration, Subscription Revenue, Supply, Tech Stack, Tender, Traditional Broadcasters, Twitter, Ufc, Wau and Weekly Active Usage

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and…

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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