Tag: demographic cliff

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Posted on 9th January, 2020 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…

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Demographic cliff: Is gaming sports’ biggest problem?

Posted on 14th August, 2019 by Alistair Taylor in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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