MIDiA in the Press

The World's most influential media companies turn to MIDiA for data and insights on consumer behavior.

The Guardian, April 2024

Success of Fallout proves video game adaptations have gone mainstream

“Game adaptations are the new superhero movies,” said Rhys Elliott, a games industry analyst at MiDiA Research

Reuters, April 2024

Ban or no ban, TikTok artists and advertisers to remain until 'door slams shut'

... Midia Research. TikTok has long said it has not and never would share U.S. user data with the Chinese government. It is expected to challenge the ...

GamesIndustry.biz, April 2024

Amazon, Google threaten to take over the living room | 10 Years Ago This Month

...MIDiA likewise did not share numbers but simply said the segment "failed to kick off" for a number of reasons

Radio Today, April 2024

The best gaming podcasts to try out in 2024 - Radio Today

Midia Research suggested that 47% of fans listened to podcasts monthly, with 29% listening daily. In fact, most players would integrate these ...

The Washington Post, April 2024

This is the most important app in America

In a survey of people in several countries by Mark Mulligan of MIDiA Research, about two-thirds of respondents watched music videos on YouTube.

WCCF Tech, April 2024

Why Disney Games Won't Build or Acquire Studios, Even with Publishers Slowly Moving ...

We asked MIDiA Research Games Industry Analyst Rhys Elliott for his opinion. It is unlikely that Disney would create a studio from scratch ...

Billboard, March 2024

Universal Music Artists Gain Ability to Tease Unreleased Music on Spotify - Billboard

Midia Research found that TikTok is the second biggest driver of music discovery for Gen Z after YouTube. U.S. TikTokers “are nearly twice as ...

Billboard, March 2024

Spotify Offering Educational Video Courses to U.K. Users in Latest Test - Billboard

According to MIDiA Research, growth in music streaming subscriptions is expected to slow from double- to single-digits in the coming decade as the ...

Billboard, March 2024

Music Revenue 2023: Why Are IFPI and MIDiA's Numbers Different? - Billboard

... MIDiA Research. Helen King/Getty Images ... Those expanded rights revenues aren't part of the IFPI's annual revenue tally, but MIDiA Research includes ...

Billboard, March 2024

Sexual Harassment Claims Lead Female Drumming Contest Exec to Resign - Billboard

Sexual harassment is by far the most widely-cited problem facing female creators in the music industry, according to a 2021 study by MIDiA Research, ...

Music Ally, March 2024

Global recorded music revenues grew 9.8% YoY to $35.1bn in 2023, says MIDiA Research

That's according to new estimates in a report published by MIDiA Research today (March 18), which arrives a few days before global recorded music body ...

RouteNote Blog, February 2024

Music subscriptions hit 713m: Emerging markets reign - RouteNote Blog

MIDiA Research analyst, Mark Mulligan writes: “It is increasingly no longer a global market, but instead, one of two halves: the West and the ...

Music Ally, February 2024

Music streaming subscribers reached 713.4m in Q3 2023 - Music Ally

The first report came from Midia Research: its latest music subscriber market-share figures. It estimates that in the third quarter of 2023 there ...

Billboard, February 2024

Spotify Paid $9 Billion to Labels & Publishers in 2023 - Billboard

MIDiA Research's Q3 2023 Global Music Subscription Market report, released Thursday, gave Spotify a 31.7% share of a total of 713.4 million global ...

Reuters, February 2024

Music from Africa rising on global charts, with help from TikTok

For U.S. teenagers, TikTok ranks as the second-most common music discovery source behind YouTube, according to a recent MIDiA Research survey that ...

Music Ally, February 2024

YouTube hits milestone of 100m Music and Premium subscribers

Consultancy firm Midia Research has since estimated that Apple Music had 84.7 million subscribers by Q2 2022, with Amazon Music on 82.2 million at ...

BBC, February 2024

The gaming industry is aiming for subscribers. Will gamers play along?

"We've seen this huge transition in the games industry of moving away from the traditional, what I would call 'unit-sales-based' business model, towards an 'engagement-based' model," explains Karol Severin, MIDiA Research's senior games analyst and VP of data

WCCF Tech, January 2024

Games Industry to Become Even More Concentrated; Pure-Play Companies Will Be ... - Wccftech

We interviewed MIDiA Research Senior Analyst Karol Severin to discuss the state of the games industry in this high-inflation environment.

Hollywood Reporter, January 2024

5 Provocative 2024 Hollywood Predictions From Wall Street Experts

That is one 2024 forecast made by Mark Mulligan, music industry analyst at market intelligence firm MIDiA Research and his colleagues. “This is ...

GamesIndustry.biz, January 2024

New hardware, more layoffs, AI in game dev: Analyst predictions for 2024

Our annual panel of industry-watchers look back at their calls for 2023 and offer new forecasts for the year ahead

Music Ally, November 2023

Apple services growth still booming, but how about music?

Apple hasn't announced an official figure for Apple Music subscribers for several years, although Midia Research estimated that they grew from ...

Hollywood Reporter, October 2023

Spotify's Audiobooks Push: Wall Street Dissects How It Differs From Its Podcast Initiative

Beyond Wall Street, Mark Mulligan, music industry analyst at MIDiA Research, also shared his take on the latest news on Wednesday. “Spotify's ...

Wccftech, September 2023

Unity Has Heard the Feedback, Vows to Change Runtime Fee Policy After Massive Backlash

For instance, MiDia Research Senior Analyst Karol Severin highlighted in this blog post that there might be underlying issues within the games ...

Music Ally, September 2023

In defence of white noise. - Music Business Worldwide

Mark Mulligan of Midia termed this “a reverse-Robin Hood”. While supporting parts of the plan, Believe also ran with Mulligan's metaphor. “As a ...

Music Tech, July 2023

New report predicts 51% increase in music trade revenues by 2030

Midia Research, an entertainment industry analytics company, has revealed its forecasts for the music industry’s growth until 2030.

Fast Company, June 2023

How influencers became the new Spotify tastemakers

Tatiana Cirisano ...RapCaviar and playlists which are curated by Spotify were where you discovered new music, whereas now those playlists are becoming a lot more reactive to what’s already happening on other platforms

Billboard, May 2023

Music Biz 2023 Conference to Reach New Industry Sectors - Billboard

MIDiA Research's Tatiana Cirisano at the UMG Mixer at Music Biz 2022

Variety, April 2023

Global Dance Music Industry Grew 34% in 2022, Per IMS Business Report

“This is not just about bouncing back; this is bouncing back and almost bouncing off the trampoline,” said Mark Mulligan

Forbes, April 2023

You Can Sing Along – YouTube Music Finally Added Real-Time Lyrics

It cited data from Midia Research, which noted that by the end of the first half of last year, there were 616.2 million subscribers to music ...

Forbes, March 2023

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance

Television is no exception. According to a report by Midia Research, 52% of consumers tune out TV ads. This figure is rising rapidly. Some consumers ...

Variety, February 2023

SPA Makes First Program Announcement for 2023 - Variety Australia

Tim Mulligan, MIDiA executive VP and research director, will sit on a panel looking at the factors that lead to the astronomical demand for ...

The Times, February 2023

Microsoft makes its last stand in $69bn battle for Call of Duty

"...the data and everything else that’s coming to light and the data that I’m seeing do not make me think there’s any major reason to stop the deal." Karol Severin, senior games analyst at MIDiA Research

Reuters, February 2023

From Lizzo to Gayle, Grammy nominees highlight TikTok's sway in music

"...as deals with the major music companies expire, the labels are looking to receive some of TikTok's ad revenue" Tatiana Cirisano, MIDiA Research

Billboard, January 2023

1bn French streams were fake in 2021, "Fraud seems to be getting easier"

According to a recent estimate from MIDiA Research, those three services account for slightly more than 35% of global streaming subscriptions.

Wired, January 2023

The Overwatch League Ruled Esports. Then Everything Went Wrong

Karol Severin, senior analyst and cofounder at Midia Research, says that one way to entice more gamers (leaving non-gamers aside, for the moment) is to develop a hook beyond the games themselves.