YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings
Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popularity.