Tag: Penetration

Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Knockout Blow For Eleven Sports?

Posted on 13th December, 2018 by Alistair Taylor in Additive Service, Amazon Prime Video, Audience Behaviour, BBC, Broadcasters, BT, Carriage Partnerships, Discovery, Disruptors, Dsitribution, Eleven Sports, Endeavor, EPL, Eurosport, Fail, Financial Viability, GolfTV, IMG, Insurgents, Ireland, La Liga, Live Video, Niche Content, Paid Subscribers, Penetration, Premier Sports, Premium Rights, Revenue, Rights Acquisition, Serie A, Sky, Sporting Rights, Sports, Sports Video, Subscribers, Subscription Video On Demand, Substitutive Service, Svod, SVOD Adoption, Traditional TV, TV Operators, UCL, UEFA, Ufc, UK, Value Proposition, Virgin Media and WME

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators. Failure…

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