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Blog: prince

The Future of Artist Marketing Is Multivariate Testing via Playlists

Blog post by Zach Fuller
18 Apr 2019
howard bloom
music pr
playlists streaming
Artist marketing remains a costly and often thankless endeavour. Inclusive of artists and repertoire, record labels spent approximately $1.6 billion on marketing in 2017 with 73% of that ($1.2 billion)...
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