The Death of the Long Tail The Superstar Music Economy
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The century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is less clear. The concentration of the majority of recorded music revenue around a small share of musical works has led to the emergence a Superstar artist economy. The promise of the long tail proved to be illusory and the resulting picture is one of contrasting fortunes of the super successful and the rest.
Companies mentioned in this report: Vevo, YouTube, PRS for Music, Big Machine Records, XL Recordings, Glassnote