COVID-19 Impact on Entertainment Demand and Behaviours
The 20,000 Foot View: is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns. Now the key questions entertainment-focused companies must ask themselves are: does your business have the right strategies to weather current market conditions? Should you prioritise particular territories? What content is relevant to your consumers at this challenging time? What are the available opportunities now, and after the pandemic? This report summarises the key insights delivered in MIDiA’s April 2020 Impact on Entertainment Demand and Behaviours webinar.
- An additional additional attention time has been up amongst consumers working from during lockdowns
- In mid- late March, music streams fell in the US and in UK
- The UK US have seen an increase radio listening – up by
- Radio programming benefited from the ‘three Cs’: connection and companionship of US consumers and of UK consumers are now watching more TV during lockdown
- Video streaming a rise in the US rise in the UK
- Cost-conscious pandemic will become standard to absorb constraints of US consumers have increased their time spent playing online games during lockdown
- Compared to music and sports, gaming is better positioned to weather the and emerge stronger at the end
- The entire rights landscape is likely to a reevaluation the longer lockdown
- Sports streaming need to reduce consumers’ justification churning out of their ecosystems the future through broadening their offerings
Companies and brands mentioned in this report: Amazon, BBC, Comcast, DAZN, Disney, Disney+, Epic Games, Fortnite, English Premier League, ESPN+, Hulu, Houseparty, La Liga, NBCUniversal, Netflix, NBA ,NFL, NHL, MLB, Peacock, Pokémon Go, Spotify, Tencent, Twitter, UCL
Note: A recording of the webinar is available .