Tag: strategic pivot

Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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