Brandon Sutton
Brandon Sutton is a Games Analyst at MIDiA, with a focus on monetisation, consumer engagement, and digital ecosystems. With a background in market research consultancy, Brandon has partnered with leading companies across the games and tech sectors to identify emerging trends and deliver strategic insights.
From fans to superfans | What’s missing from the games industry
From fans to superfans What’s missing from the games industry
MIDiA Research 2026 predictions Change is the constant
ARC Raiders is disrupting the games industry: What developers can learn from its success
Valve announces new Steam Hardware: What the launch means for gaming
Amazon winding down New World may signal the end of Western-developed MMORPGs
The end of the Console Wars? What Xbox’s shift means for the future of gaming
The new gaming economy: Why gamers are buying less but playing more
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
The winning formula for Grand Theft Auto VI: Games pricing strategy
The winning formula for Grand Theft Auto VI Games pricing strategy
Tokyo Game Show 2025: What’s in store for the future of gaming?
Video game music’s untapped potential: More than background sound
What the AAA video game industry can learn from indie success
From niche to mainstream: How video games adaptations are taking over movies and television
Beyond the screen How and why gaming merch and collectibles fuel fandom
Gamescom 2025: The top three trends from the games industry’s biggest event
The case for flexibility: What the Switch 2’s success signals for other handhelds
