Video Market Country Profile: US The Global Online Video Powerhouse
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The 20,000 Foot View
The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010. However growth is slowing suggesting that the online video space needs a further catalyst to push it into the mainstream.
Key Findings
- Online video penetration in the US is of the US population now TV online
- The US the worlds largest online video with revenues of billion
- Subscription Video Demand (SVOD) is not yet mainstream activity in any age
- Less than quarter of Americans view movies a tablet or smartphone of US consumers have a media Streamer of consumers now regularly watch TV shows on their mobile devices
- Netflix has monetized of the currently addressable
Companies mentioned in this report: Netflix, Hulu Plus, Sky, Crackle, Amazon, Walmart, VUDU, Crunchy Roll, Vessel, YouTube, Apple, Google, Buzzfeed