Video Market Country Profile: US The Global Online Video Powerhouse

Tim Mulligan

April 2015

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010. However growth is slowing suggesting that the online video space needs a further catalyst to push it into the mainstream.

Companies mentioned in this report: Netflix, Hulu Plus, Sky, Crackle, Amazon, Walmart, VUDU, Crunchy Roll, Vessel, YouTube, Apple, Google, Buzzfeed

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