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Video Market Country Profile: US The Global Online Video Powerhouse

Report by Tim Mulligan
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The 20,000 Foot View

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010. However growth is slowing suggesting that the online video space needs a further catalyst to push it into the mainstream.

Key Findings

  • Online video            penetration in the US is                       of the US population now            TV online
  • The US            the worlds largest online video            with revenues of            billion
  • Subscription Video            Demand (SVOD) is not yet            mainstream activity in any age           
  • Less than            quarter of Americans view movies            a tablet or smartphone
  •            of US consumers have a media Streamer            of consumers now regularly watch TV shows on their mobile devices
  • Netflix has            monetized            of the currently addressable           

Companies mentioned in this report: Netflix, Hulu Plus, Sky, Crackle, Amazon, Walmart, VUDU, Crunchy Roll, Vessel, YouTube,  Apple, Google, Buzzfeed

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