Global Music Forecasts 2014 to 2019 The Shift To The Consumption Era
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The 20,000 Foot View
2013 was the recorded music industry’s successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates. But the products are not enough on their own, affordable mass market products are needed too. Even with them global music revenues will still decline slightly for the next five years. Without them revenues will shrink at pace and scale.
Key Findings
- We are the fourth phase of digital one that will be defined curation, programming and affordable subscription
- Between 2008 2013 the global recorded music declined by from billion to will drop by a further down by a fall in the world’s second largest music
- Streaming and revenue is strongest in the where there was never a paid download sector.
- The outlook a story of revenue transition incumbent revenue decline: physical revenue decline by by 2019 while and Subscriptions transition will help download revenues down by over same period.
- Despite revenue the CD will remain a important product, with physical accounting of global revenue in 2019.
- Similarly, despite revenue decline, download buyers will the majority in 2019, declining just between 2013 and 2019.
- Mass Market will transform the binary choice Premium and Ad Supported into hierarchy of opportunity.
- Telco bundles be the other crucial tool monetizing the mainstream music consumer.
- Ad Supported bring scale and improved but modest ARPU: by 2019, compared for Premium Subscriptions and for Market Subscriptions.
Companies mentioned in this report: Spotify, MusicQubed, blinkBox Music, Telia, Wimp, Telenor, TDC Play, TDC, Deezer, France Telecom, Napster