Case Studies Audio

Spotify’s audiobook vertical brings a new format to the masses

Annie Langston
Cover image for Spotify’s audiobook vertical brings a new format to the masses

Case Study

PDF Synopsis
Spotify successfully integrated podcasts into its platform and has the potential to do the same for audiobooks. In September 2022, Spotify launched its official audiobook vertical with over titles available for à-la-carte purchasing. While the Apple App Store commission has disrupted this strategy, the à-la-carte model differentiates Spotify from...

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