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Superfans
The identity and community of fandom
Reports
Defining entertainment superfans
Olivia Jones
and
Laura Fisher
15 Sep 2025
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The fandom eclipse
Tatiana Cirisano
and
Ben Woods
25 Jun 2025
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The superfans of music superstars
Olivia Jones
17 Feb 2025
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Music merchandise demand
Tatiana Cirisano
24 Oct 2024
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The state and future of music fandom
Tatiana Cirisano
21 Aug 2023
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Explore all of our Superfans reports
Blog Posts
Beyond the anecdote: The need for a data-driven superfan definition
Laura Fisher
10 Sep 2025
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Building fandom is about the journey, not the destination
Hanna Kahlert
15 Jul 2025
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Why fandom’s ‘more is more’ era could backfire
Olivia Jones
9 Jul 2025
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Unintended consequences – the year ahead for streaming
Mark Mulligan
8 May 2025
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