Superfans

The identity and community of fandom

Reports

Cover image for From fans to superfans

From fans to superfans What’s missing from the games industry

Cover image for Defining entertainment superfans

Defining entertainment superfans Characteristics, categories, and commercial impact

Cover image for The fandom eclipse

The fandom eclipse How fan content is competing with IP

Cover image for The superfans of music superstars

The superfans of music superstars Identity and cut-through

Cover image for Music merchandise demand

Music merchandise demand Who, what, and where

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Blog posts

Cover image for From fans to superfans | What’s missing from the games industry

From fans to superfans | What’s missing from the games industry

Cover image for AI music creators: music’s superfans

AI music creators: music’s superfans

Cover image for Beyond the anecdote: The need for a data-driven superfan definition

Beyond the anecdote: The need for a data-driven superfan definition

Cover image for Building fandom is about the journey, not the destination

Building fandom is about the journey, not the destination

Explore all of our Superfans blog posts

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