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Superfans

The identity and community of fandom

Reports


Cover image for Defining entertainment superfans

Defining entertainment superfans

Olivia Jones and Laura Fisher
15 Sep 2025
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Cover image for The fandom eclipse

The fandom eclipse

Tatiana Cirisano and Ben Woods
25 Jun 2025
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Cover image for The superfans of music superstars

The superfans of music superstars

Olivia Jones
17 Feb 2025
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Cover image for Music merchandise demand

Music merchandise demand

Tatiana Cirisano
24 Oct 2024
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Cover image for The state and future of music fandom

The state and future of music fandom

Tatiana Cirisano
21 Aug 2023
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Explore all of our Superfans reports

Blog Posts


Cover image for Beyond the anecdote: The need for a data-driven superfan definition

Beyond the anecdote: The need for a data-driven superfan definition

Laura Fisher
10 Sep 2025
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Cover image for Building fandom is about the journey, not the destination

Building fandom is about the journey, not the destination

Hanna Kahlert
15 Jul 2025
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Cover image for Why fandom’s ‘more is more’ era could backfire

Why fandom’s ‘more is more’ era could backfire

Olivia Jones
9 Jul 2025
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Cover image for Unintended consequences – the year ahead for streaming

Unintended consequences – the year ahead for streaming

Mark Mulligan
8 May 2025
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Explore all of our Superfans blog posts
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