Superfans

The identity and community of fandom

Reports

Cover image for Defining entertainment superfans

Defining entertainment superfans Characteristics, categories, and commercial impact

Cover image for The fandom eclipse

The fandom eclipse How fan content is competing with IP

Cover image for The superfans of music superstars

The superfans of music superstars Identity and cut-through

Cover image for Music merchandise demand

Music merchandise demand Who, what, and where

Cover image for The state and future of music fandom

The state and future of music fandom Unleashing fan creativity

Explore all of our Superfans reports

Blog posts

Cover image for AI music creators: music’s superfans

AI music creators: music’s superfans

Cover image for Beyond the anecdote: The need for a data-driven superfan definition

Beyond the anecdote: The need for a data-driven superfan definition

Cover image for Building fandom is about the journey, not the destination

Building fandom is about the journey, not the destination

Cover image for Why fandom’s ‘more is more’ era could backfire

Why fandom’s ‘more is more’ era could backfire

Explore all of our Superfans blog posts

© 2025 MIDiA Research Ltd. All Rights Reserved.