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Superfans

The identity and community of fandom

Reports

Cover image for From fans to superfans

From fans to superfans What’s missing from the games industry

Cover image for Defining entertainment superfans

Defining entertainment superfans Characteristics, categories, and commercial impact

Cover image for The fandom eclipse

The fandom eclipse How fan content is competing with IP

Cover image for The superfans of music superstars

The superfans of music superstars Identity and cut-through

Cover image for Music merchandise demand

Music merchandise demand Who, what, and where

Explore all of our Superfans reports

Blog posts

Cover image for Why dedicated fans are trading infinite choice for trusted curation

Why dedicated fans are trading infinite choice for trusted curation

Cover image for Superfandom in an anti-social media world

Superfandom in an anti-social media world

Cover image for K-pop fans are not “one size fits all”: Comparing fans in US and South Korea

K-pop fans are not “one size fits all”: Comparing fans in US and South Korea

Cover image for The creative generation wants its own soundtrack

The creative generation wants its own soundtrack

Explore all of our Superfans blog posts

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