Superfans

Dedicated people powering brands

Reports

Cover image for The state and future of music fandom

The state and future of music fandom
Report by Tatiana Cirisano
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Cover image for Kill the campaign

Kill the campaign
Report by Mark Mulligan and Tatiana Cirisano
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Cover image for Building a fan economy with Fan-Powered Royalties

Building a fan economy with Fan-Powered Royalties
Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham
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Cover image for Music creator survey, Q4 2021

Music creator survey, Q4 2021
Report by Tatiana Cirisano
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Cover image for Music consumer survey, Q3 2021

Music consumer survey, Q3 2021
Report by Tatiana Cirisano
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Explore all of our Superfans reports

Blog Posts

Cover image for HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?

HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
Blog post by Tatiana Cirisano
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Cover image for The make-or-break of live in 2024

The make-or-break of live in 2024
Blog post by Hanna Kahlert
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Cover image for The state of the attention economy: why don’t fan-first platforms work?

The state of the attention economy: why don’t fan-first platforms work?
Blog post by Hanna Kahlert
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Cover image for Billie Eilish delivered a superfan masterclass

Billie Eilish delivered a superfan masterclass
Blog post by Kriss Thakrar
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Explore all of our Superfans blog posts