The Mobile Web The Lean Back Legacy

Karol Severin

December 2015

Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites from mobile apps and those who choose a mobile web browser instead. User data around this migration reveals significant differences between the type of consumer engagement via a mobile web browser versus and app and desktop.

Companies mentioned in this report: Amazon, AOL, Apple, Bing, Blogger.com, Buzzfeed, CNN, eBay, Facebook, Google, IMBD, LinkedIn, Pandora, Spotify, Twitter, Verizon, Wikipedia, Wordpress, YouTube

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