Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into podcast hosting, analytics, and advertising. With its largely self-serve technology geared toward podcast creators, Megaphone could become more than an ad network; it could become a podcast monetisation superpower.