Blog: Music buyers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA Data Point Of The Day: CD Buyers

Mark Mulligan

12 Oct 2015

CD

cd buyers

Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with...

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Karol Severin

5 Dec 2014

attitudinal segmentation

behavioural segmentation

consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

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