The current division between the new video entrants of has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing epidemic have placed power firmly in the hands of services able to leverage zeitgeisty originals combined with libraries of proven content and brand assets. Media majors and the subsidiaries of communications majors are currently best placed to capitalise in the streaming transition.
NOTES: MIDiA defines majors as follows:
- Media majors: of revenues derived from media
- Communications majors: of revenues derived from communication
- Tech majors: of revenues derived from tech
Companies and Products Mentioned: Century Fox, Alphabet, Amazon, Amazon Prime Video, Apple TV+, AT&T Blue Bloods, Comcast, CBS All Access, Chicago Fire, Chicago P.D, Criminal Minds, Disney, Disney +, Friends, HBO Now, HBO Max, Hotstar, Hulu, NBCUniversal, Netflix, NCIS, Game of Thrones, Peacock, Star, Stranger Things, , Time Warner, The Big Bang Theory, The Office, The Voice, The Walking Dead, The Witcher, ViacomCBS, Warner Media YouTube, YouTube Premium
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