Emerging Music Markets Streaming’s Third Wave

With streaming growth set to slow in mature western markets by 2019, the next wave of fast growth will come from a mixture of mid-tier markets such as Mexico, Brazil, Japan and Germany. Beyond that, the streaming market will need to look towards emerging markets for growth. Emerging markets in Asia and Africa present a diverse variety of opportunities, but current evidence suggests that the outlook for these markets is far from uniform.

Companies and brands mentioned in this report: Africha, Africori, Apple Music, Baidu Music, Deezer, du, Etisalat, Gaana, Hungama, iRoking, Jio Music, Kugou, Kuwo, Mdundo, Mkito, Mobile Money Kenya, Mobile Money Tanzania, Mobily, MTN, MTN Music+, Mzliki, Netease, Netease Cloud Music, QQ Messenger, QQ Music, Reliance Communications, Samsung, Safaricom, Saavn, Simfy Africa, Skiza, Tencent, Tencent Music, Vkontakte, Vkontakte Music, Vuga, WeChat, Wynk Music, Yala.FM, Yandex, Yandex Music, YouTube, Zvook

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