Covid-19 | The Self-Isolation Entertainment Boom

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly- transforming consumer behaviour patterns.

At this time the questions you must ask yourself are: does your business have the right strategies to weather current market conditions? Should you prioritise particular territories? What content is relevant to your consumers at this challenging time? What are the available opportunities now, and after the pandemic?

We are sharing the tools and strategies to help you respond proactively to consumer behaviour and market shifts.

Includes PDF.

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