Squid Game TV internationalisation 2.0 – Squid Game
Squid Gamereveals the narrative possibilities unleashed by global on-demand commissioning. Showrunner, Hwang Dong-hyuk, spent eleven years trying to get the project greenlit, before Netflix saw its opportunity to commission it as an original in order to grow its under-indexing South Korean userbase (in 2021, Netflix weekly active use was twenty percentage points below the international average).
MIDiA clients
Login here to view this case study.
Get access to this case study
New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.