Reports Music

Music Subscriber Market Shares 3.0 The Big Three Dominate

Report by Mark Mulligan
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The 20,000 Foot View:  This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from            2015 to            2019 for            streaming services across            different markets. 

Key Insights

  • There were            music subscribers globally in            2019,                       million on            2018, with Spotify            market leader at            market share                       million subscribers
  • Spotify has            long-term market share but Apple            Amazon grew to            and            respectively.            was also a big gainer,                       million subscribers 
  • Apple Music            the US with            million representing            the total            million US subscribers,            Spotify second on            with            million
  • Both Amazon            Apple gained US market share                       2017 and            2019 at Spotify’s           
  • The UK                       million subscribers in            2019, up                       million in            2017, with Spotify            on            million. Amazon and Google            big gainers, but Apple slowed            2019
  • Canada had            subscribers in            2019, up from            in            2017, with Spotify leading                       million, more than Amazon and            combined
  • France was            third-largest subscriber market with            million            in            2019, with Spotify leading                       million and Deezer second with           
  • Germany is            second largest subscriber market with            Spotify leads with            million followed            Amazon on            million
  • Sweden is            of Europe’s smaller streaming markets                       million subscribers, but it is            one of its most developed                       penetration. Spotify dominates with            share
  • Spotify dominates            Australian streaming market with            of            total            million subscribers, though Apple            Google both grew faster
  • Japan is            most fragmented major streaming market            six large-scale services. Amazon leads                       market share with Apple second                      
  • Brazil is            America’s largest streaming market with            subscribers. Spotify leads with            million            Deezer is a strong second                       million

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Apple, Apple Music, AWA, Bytedance, d Hits, Deezer, Gaana, Genie Music, Google, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music, Tidal, TikTok, YouTube Music, Wynk, Xiami