Reports Media & Marketing

MIDiA Data Spotlight: Social Apps Facebook’s Long Shadow

Report by Alistair Taylor

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This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. 

Figure        Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps,        2018

Regardless of the press Facebook is receiving of late, it continues to hold the majority of global (surveyed) attention. Facebook owns all top four social apps by weekly active usage (WAU) penetration, with core platform Facebook maintaining its lead with        of consumers using the platform weekly in        2018. WhatsApp comes in second with        WAU and Facebook Messenger and Instagram complete the top four, with        and        WAU respectively. The first non-Facebook ranking app is Twitter with only        WAU. 

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