Global Video Forecast 2015-2020 Subscriptions Come Of Age
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2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth. Growth will be fuelled primarily by emerging market consumers coming online and by-passing analogue era means of consumption. Video is perfectly positioned to leverage the entertainment and transactional needs of the emerging market consumer, rendering the debate about cord–severing and cord-nevers irrelevant.