Video Streaming Subscription Services Market Metrics
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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in different countries. This report contains charts and analysis for countries, including consumer survey data, while the complete excel model is posted alongside this report.
Key Findings
- At the of 2017 there were million video subscribers, up from million year earlier and million in
- Netflix comfortably its market leading position with paid subscribers representing of all subscribers
- Amazon Prime is the second-placed service globally its million 2017 subscribers representing market share
- Amazon Prime added million net paid new in 2017, compared to million Netflix
- 2017 year-on-year market share for Amazon Prime increased from to
- 2017 YoY share for Netflix decreased from
- The US of global subscription revenue and subscribers
- Netflix was leading US subscription service at end of 2017 with subscriber share and of revenues
- Amazon Prime added million subscribers in the in 2017 compared with million 2016
- Netflix added subscribers in the US in compared with million added in
- Amazon Prime held a subscriber market share Germany with million subscribers and in revenue
- Netflix’s UK subscriber market share of million is up on 2016 when had million subscribers
- Tencent Video million subscribers in China in up from million in 2016 million in 2015
- India subscription generated million in revenues in with million subscribers
- India is fastest growing video streaming subscription with a increase in revenues a increase in subscriber numbers 2017
Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, Claro Video, CraveTV, Club Illico, Crunchyroll, CuriosityStream, DAZN, DirecTV Now, Ditto TV, Esporte Interativo Plus, Eros Now, Eurosport Player, Foxtel Play, Flimmit, Hayu, Hopster, HBO Go, HBO Now, Hulu, iQiYi, ITV Essentials, Kymba, Looke, Maxdome, MUBI, MLB.TV, Netflix, Net TV Plus, NHL.TV, Premier Player HD, Now TV, Rabbit TV Plus, Stan, Starz, Showtime Anytime, Sky Ticket, Sling TV, Sohu Video, Spuul, Tencent Video, Trace Play, UFC Fight Pass, WWE Network, YouKu Tudou, YouTube Red