The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem
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The dip on the English Premier League (EPL) rights deals compared to the deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.
Companies and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player, TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal.