Press Releases

New MIDiA Research Study Unveils Strategies for Maximising Video IP Fandom

London, 6th February 2024 - Understanding fandom dynamics has become increasingly crucial in a landscape inundated with entertainment options. MIDiA's latest study, ‘Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era’ , analysing Q3 2023 brand tracker data, ...

There will be 3.8 billion gamers in the world by 2030

MIDiA Research's latest global games forecast illuminates the distinctive challenges and opportunities to come [London] The global games industry, celebrated for its astounding growth over the last decade, stands at a pivotal crossroads.