Data Store Video

Video services & behaviours by video segments Q1 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, Japan, India, Mexico

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This dataset contains survey data regarding video service usage across over 30 video consumer segments. It includes weekly, daily, and paid usage of the following services: Apple TV+, Amazon Prime Video, Disney+, Netflix, and YouTube Premium.

Usage data for following regional services are also available for the specified regions: 

US: Paramount+, Hulu, HBO Max, Peacock, and ESPN+

UK: Paramount+, Now TV, DAZN, Peacock, and Via Play

Australia: Paramount+, Binge, Foxtel Go, Stan, and 7+

Canada: Paramount+, Crave, and DAZN

Germany: Paramount+, RTL Plus, DAZN, and Peacock

France: Paramount+, Canal+, DAZN, and Orange TV

Sweden: Viaplay, C More, and HBO Max

Japan: Paramount+, Hulu Nippon TV, DAZN, Docomo, and U-Next

India: MX Player, SonyLiv, Eros Now, ALTBalaji, and Jio TV

Mexico: Claro Video, HBO Max, Blim TV, and Canela TV

It also asks consumers which service they would be most likely to cancel, and whether consumers watch video services by themselves or with family or friends.

Key benefits:

Inform your Streaming Video On Demand strategies

  • Understand the crossover ratios between different types of video consumer
  • Understand the ratios between weekly and daily active usage of video on demand services and see how this varies for different types of video consumer
  • Determine the optimum place to market your new TV show or movie
  • Discover which platforms are used by fans of different video consumers

Examples of questions answered:

  • “Which streaming service should I partner with to sell my product?”
  • “Which SVOD services are most popular among 55+ consumers?”
  • “How big is the overlap between Disney+ and AppleTV+ usage?”
  • “What percentage of Netflix subscribers might cancel their subscription?”
  • “Are people who binge watch TV shows more likely to watch alone?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Binge viewers, streaming service subscribers, AVOD users, subscription households, linear TV viewers, and FAST users.

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of: Amazon Prime Video, Apple TV+, Netflix, Disney+, YouTube Premium.

(note: services, companies and products vary by country)

Dataset Territories Available for Purchase




This report is relevant to the following roles: