Radio Usage By radio segments Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil
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Overview:
This dataset contains survey data regarding radio service usage of specific national radio stations across radio segments. It includes questions on weekly and daily usage of key radio stations - for example NPR and iHeart in the US.
Radio stations vary by country:
US only: iHeart, Slacker, NPR, WHTZ-FM, KIIS-FM, WBMP-FM, KCRW, Sirius XM, and WLTW-FM.
UK only: Capital, Heart, Magic, Radio 1, Radio 2, Radio 6, Radio 1Xtra, Classic FM, Radio 3, Scala, Radio X, and Kiss.
Australia only: WSFM, Smooth FM, Kiis106.5, 2GB, 702 ABC, NOVA 96.9, ABC Radio, and Gold 104.3
Canada only: CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, BOOM-FM, CFRB, Ici Radio, and TSN Radio.
Germany only: Dokumente und Debatten, Deutschlandfunk Kultur, Deutsche Welle, Deutschlandfunk Nova, Deutschlandfunk, WDR1 Lice, and SWR3.
France only: RTL, Europe 1, France Inter, Les Indes Radios, Franceinfo, RMC, and NRJ.
Sweden only: Rix FM, Lugna Favoriter, Bandit Rock, Sveriges Radio P1, Sveriges Radio P3, Dansbandska, and Electro Lounge.
South Korea only: MBC FM4U, KBS Cool FM, SBS Power FM, SBS Love FM, MBC Standard FM, and KBS Radio 2.
Brazil only: Globo, Transcontinental, Itatiana, Gazeta, Joven Pan, and Radio Alfa.
Key benefits:
- Get a read on the popularity of different radio stations, and the overlaps between their usage
- Know which stations to focus your advertising strategy on
- Understand the ratios between weekly and daily usage of different radio stations
Examples of questions answered:
“Which radio stations do the most engaged listeners choose to listen to?”
“Which radio station should I advertise with?”
“Is iHeart more popular than Sirius XM?”
“Which radio station should advertise on?”
Key segments included:
By demographics:
Age, gender, age within gender, and income.
By behaviour:
Monthly active users (MAUs) and weekly active users (WAUs) of radio listeners.
By time and money spent:
High and low radio listeners.
By radio station / radio platform listeners:
US only: iHeart, Slacker, NPR, WHTZ-FM, KIIS-FM, WBMP-FM, KCRW, Sirius XM, and WLTW-FM.
UK only: Capital, Heart, Magic, Radio 1, Radio 2, Radio 6, Radio 1Xtra, Classic FM, Radio 3, Scala, Radio X, and Kiss.
Australia only: WSFM, Smooth FM, Kiis106.5, 2GB, 702 ABC, NOVA 96.9, ABC Radio, and Gold 104.3
Canada only: CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, BOOM-FM, CFRB, Ici Radio, and TSN Radio.
Germany only: Dokumente und Debatten, Deutschlandfunk Kultur, Deutsche Welle, Deutschlandfunk Nova, Deutschlandfunk, WDR1 Lice, and SWR3.
France only: RTL, Europe 1, France Inter, Les Indes Radios, Franceinfo, RMC, and NRJ.
Sweden only: Rix FM, Lugna Favoriter, Bandit Rock, Sveriges Radio P1, Sveriges Radio P3, Dansbandska, and Electro Lounge.
South Korea only: MBC FM4U, KBS Cool FM, SBS Power FM, SBS Love FM, MBC Standard FM, and KBS Radio 2.
Brazil only: Globo, Transcontinental, Itatiana, Gazeta, Joven Pan, and Radio Alfa.
(note: services, companies and products vary by country)
Tags
Radio weekly active users radio usersCompanies
iHeart Slacker NPR WHTZ-FM KIIS-FM WBMP-FM Sirius XM Heart Magic Radio 1 Radio 2 Radio 6 Kiss WSFM Smooth FM Kiis106.5 702 ABC NOVA 96.9 CBC Radio One CBC Radio Two CHFI-FM CHUM-FM BOOM-FM Globo KCRW WLTW-FM Capital Classic FM Scala Radio X 2GB CFRB TSN Radio Dokumente und Debatten Deutsche Welle Deutschlandfunk WDR1 Lice SWR3 RTL Europe 1 France Inter Les Indes Radios Franceinfo RMC Dansbandska Electro Lounge MBC Standard FM GazetaRoles
This report is relevant to the following roles:
Audience Insight