Data Store Audio

Podcast behaviour by podcast segments Q1 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, Japan, India, Mexico

Cover image for Podcast behaviour by podcast segments Q1 2023


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This dataset contains survey data regarding what else consumers are doing while listening to podcasts, and on which devices they listen to podcasts. This data is available across over 20 podcast segments.

Key benefits:

  • Understand the listening behaviours of different types of podcast consumers, benchmarked against the podcast listener average and against weekly podcast listeners
  • Get an edge on conversions and engagement by learning more about your podcast’s potential audience
  • Align your product and content with the expectations of your audiences
  • Understand how podcasts fit into consumers’ daily routines

Examples of questions answered:

  • “What are podcasts listeners doing while they listen to podcasts?”
  • “What different devices are podcast listeners using to listen to podcasts?”
  • “How does the behaviour of podcast monthly active users differ from podcast weekly active users?”
  • “How popular are smart speakers for listening to podcasts?”
  • “How popular are video podcasts?”
  • “How popular is multitasking while listening to podcasts?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By platform:

Podcast monthly active users, Podcast weekly active users

By while listening:

Household chores, playing video games, working, commuting, travelling, running errands, solely listening to the podcast

By ways listening:

Smart TV, smart speaker, smartphone, on a computer, on a tablet, in the car

Dataset Territories Available for Purchase



This report is relevant to the following roles: