Data Store Music

Music service usage by music segments Q4 2022 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

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This dataset contains survey data regarding audio and music service usage across over 115 music consumer segments. It includes weekly and daily usage of the following services: Amazon Music Free, Amazon Music Unlimited, Amazon Prime Music (free with Amazon Prime), Apple Music, Apple One, Audiomack, Deezer, Shazam, SoundCloud, Spotify, Tidal, YouTube (for music videos), YouTube Music app; as well as paid usage of the following services: Amazon Music Unlimited, Amazon Prime Music, Apple Music, Apple One, Deezer, SoundCloud, Spotify, Tidal, and YouTube Music.

Usage data for following regional services are also available for the specified regions: 

US: Pandora, NPR; UK: BBC Sounds, Global Player; Australia: ABC; Canada: CBC; Germany: DW Radio; France: Radio France; Sweden: Svergies; South Korea: Korea Radio, Quobuz; Brazil: MelOn, Genie, Radio Brazil, and Trebel.

Key benefits:

  • Support your DSP strategy with world-class data
  • Build fandom effectively by targeting your efforts based on your audiences’ platform
  • Inform marketing strategy for artists
  • Understand the popularity ratios between different music services to inform engagement and monetisation expectations for artists
  • Optimise content mix for music streaming platforms

Examples of questions answered:

“Which streaming services are vinyl buyers most likely to use?”

“Which streaming service should I partner with to sell gig tickets?”

“Which music services are most popular among the highest spending music consumers?"

“What music platforms are popular among those who buy music merchandise?"

“Is the audience for hip hop more likely to be found on Spotify or Apple Music? How does that compare to country music?"

“How big is the overlap between YouTube and Spotify usage?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Music streamers, music subscribers, digital single buyers, CD buyers, vinyl buyers, free music downloaders, gig attendees, merchandise buyers, in-car music streamers, live concert streamers, podcast listeners, streaming radio listeners, playlist curators, playlist listeners, album streamers, TV-show music streamers, Shazam music streamers, TikTok music streamers, playlist pre-savers, song sharers, radio listeners, and music radio listeners.

By time and money spent:

High and low music spenders, high and low time spent on music listening, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), the passive majority (low money spent, low time spent), and high and low merchandise spenders.

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of YouTube Music App, YouTube (for music videos), SoundCloud, Tidal, Spotify, Apple Music, Amazon Music Unlimited, Amazon Music Free, Pandora, Audiomack, Shazam, Apple One, and Deezer.

By fans of specific music genres:

Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and world music.

By radio station / radio platform listeners: 

US only: iHeart, Slacker, NPR, WHTZ-FM, KIIS-FM, WBMP-FM, KCRW, Sirius XM, and WLTW-FM.

UK only: Capital, Heart, Magic, Radio 1, Radio 2, Radio 6, Radio 1Xtra, Classic FM, Radio 3, Scala, Radio X, and Kiss.Australia only: WSFM, Smooth FM, Kiis106.5, 2GB, 702 ABC, NOVA 96.9, ABC Radio, and Gold 104.3.

Canada only: CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, BOOM-FM, CFRB, Ici Radio, and TSN Radio.

Germany only: Dokumente und Debatten, Deutschlandfunk Kultur, Deutsche Welle, Deutschlandfunk Nova, Deutschlandfunk, WDR1 Lice, and SWR3.

France only: RTL, Europe 1, France Inter, Les Indes Radios, Franceinfo, RMC, NRJ

Sweden only: Rix FM, Lugna Favoriter, Bandit Rock, Sveriges Radio P1, Sveriges Radio P3, Dansbandska, and Electro Lounge.

South Korea only: MBC FM4U, KBS Cool FM, SBS Power FM, SBS Love FM, MBC Standard FM, and KBS Radio 2.

Brazil only: Globo, Transcontinental, Itatiana, Gazeta, Joven Pan, and Radio Alfa.

(note: services, companies and products vary by country)

Dataset Territories Available for Purchase




This report is relevant to the following roles: